Our new collection Sustain.it is designed to spread the notion of how we at Jachory aim to make our own little contribution towards preserving our planet, through sustainable fashion as well as a sustainable business model.

The fashion industry alone impacts our environment by emission of 10% of global greenhouse gas emissions, 20% of global waste water and 85% of textiles end up in landfills or are incinerated (United Nations Climate Change News, 2018). The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second (United Nations Environment Programme, UNEP, 2015).

With any of our products, you can either purchase already uniquely designed items or we can create bespoke, personalised items that serve as an expression of who you are or what you want to convey. Whatever the case, the process of creating your unique product starts when you place the order.

This way, you get what you intentionally desire and the plus side for us? - We are not sitting on piles of excess stock.

How does this impact our world, you might ask?

Well, did you know that to make just one pair of denim jeans, 10,000 litres of water is required to just grow the one kilo of cotton needed for the pair of jeans. In comparison, one person would take 10 years to drink 10,000 litres of water (UN Climate Change News, 2018). Five (5) trillion litres of water is used each year for the fabric dyeing process alone, enough to fill 2 million Olympic sized swimming pools (Business Insider: World Resources Institute, WRI, 2020).

When designing Jachory products, we carefully select our use of colour to be fit-for-purpose and value-adding.

In two weeks, we at Jachory will be heading to the Milan Fashion Week in one of the world's fashion capitals - Milan, Italy. We hope to bring you some newly-inspired designs, some of which we've been working on already and some of which we'll let this part of our planet (Milan) be our inspiration. And who knows, true to the fashion week here, we might get to meet with some other "sustainable" friends.....

Check out our Sustain.it collection and other new products via www.jachory.com.

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